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Media · Enterprise · Ai
The Holding Company That Invented the Holding Company - Then Joined One
IPG spent six decades proving that rival agencies could prosper under one roof. Then data, platforms and media scale rewrote the bargain - and the inventor of the modern agency holding company became part of an even larger one.
interpublic-group · ipgRead →
Media · Ai · Enterprise
The LA Agency That Ditched 'LA' - And Won the Year
In September 2024, Deutsch dropped the two letters that told everyone where it lived. Three months later, Adweek named it U.S. Agency of the Year.
advertising-agency · creative-agencyRead →