internet-native-tv
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Mad Realities
Mad Realities is a New York-based, creator-powered entertainment network making original episodic shows built for the internet-native generation. Co-founded in 2021 by Alice Ma and Devin Lewtan, it pairs television-level production with social-first distribution across TikTok, Instagram, YouTube and madrealities.tv - producing viral series like Shop Cats, Hollywood IQ, Proof of Love and Keep the Meter Running. Backed by a $6M seed from Paradigm, Maveron and Paris Hilton's 11:11 Media, the company has racked up hundreds of millions of views and signed with CAA in 2025 to expand into live events, branded deals and consumer products.
Alice Ma
Alice Ma is the co-founder, CEO and Creative Director of Mad Realities, a New York media company building 'the MTV of the internet generation.' She designs unscripted shows made natively for social feeds - Shop Cats, Hollywood IQ, Proof of Love, Keep the Meter Running - that have racked up more than a billion views across just eight shows. Before TV, she helped run ConstitutionDAO, which raised $53 million in seven days, studied computer science, political economy and Arabic at UC Berkeley, and published the first investigation into terrorist crowdfunding on Bitcoin. A Forbes 30 Under 30 honoree, she is trying to bootstrap a new Hollywood ecosystem out of the participation mechanics of K-pop and crypto.