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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Shipyard Runs Marketing Like an Engineering Problem
Media · Enterprise · Ecommerce

The Shipyard Runs Marketing Like an Engineering Problem

The Columbus agency behind In-N-Out's growth run wants to build brands people love - and prove it with numbers. Its bet: creativity and data belong on the same team.

marketing-engineering · performance-brandingRead →
Company
The Ad Agency That Refuses to Choose Between Fame and the Checkout Line
Media · Ecommerce · Enterprise

The Ad Agency That Refuses to Choose Between Fame and the Checkout Line

Blue Chip built its reputation in the overlooked territory between the big brand idea and the moment somebody buys. Four decades later, that middle ground has become the center of modern marketing.

brand-commerce · advertising-agencyRead →