Solution Tree built a sizable education business around a deceptively ordinary ritual: teachers meeting together. Its edge is turning that meeting into a system schools can buy, practice, measure and repeat.
EdConnective is a Richmond, Virginia edtech company that delivers virtual-first, one-to-one instructional coaching for teachers, coaches, and school leaders. Founded by Will Morris, it records classroom instruction, has expert coaches analyze the footage, and returns bite-sized, actionable video feedback within about 48 hours - turning district priorities into everyday classroom practice. The company reports roughly 35-40% gains in student engagement, rigor, and content mastery, and pairs its coaching with interactive workshops and PLC facilitation for educator teams.
Will Morris is the founder and CEO of EdConnective, a Richmond, Virginia company that delivers one-to-one virtual instructional coaching to teachers, instructional coaches, and K-12 leaders. After a year mentoring African American freshmen in a Chicago charter school and graduate research at the University of Pennsylvania on coaching as a lever of teacher quality, he built a platform that pairs educators with coaches the way a dating site pairs partners, then feeds them timely, non-evaluative video feedback. EdConnective operates across more than a dozen states, has delivered thousands of coaching sessions, and reports double-digit gains in student engagement and mastery.