instagram-creators
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ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.
Yash Kewalramani
Yash Kewalramani is the co-founder of Cherry App, a Bengaluru-based social commerce startup that pays Instagram creators cashback for shopping and sharing. Backed by All In Capital, Cherry lets users earn 30-70% cashback by posting about brands on social media - turning everyday shoppers into micro-marketers. A Swarthmore College mathematics and economics graduate, Yash previously worked as a product manager at Jupiter and at Adappt Intelligence before launching Cherry in 2024 with co-founders Sharnam Singhwal and Samarth Mahapatra.