Jim Collins

Jim Collins is the Chief Executive Officer of Basic American Foods, a 90-plus-year-old, family-owned food manufacturer headquartered in Walnut Creek, California. He stepped into the CEO seat in 2023 after serving as the company's CFO. Before BAF, his career wound through PwC, Foster's Group in Australia, Robert Mondavi, Beringer, and a stint at telecom-era start-ups Yipes and Spinway. A Chico State business graduate, he runs a roughly $625M revenue, 1,300-employee enterprise best known for instant mashed potatoes, dehydrated onion and garlic, beans and foodservice ingredients sold under brands like Idaho Spuds, Potato Pearls, Santiago, and Golden Grill.