He joined his brothers-in-law to sell software and get out of debt. Two decades, a company sale and a book about chaos later, Clate Mask is helping Arizona founders build businesses they can actually live with.

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing/sales automation platform built exclusively for small businesses. Founded in 2001 in Arizona by Clate Mask and the Martineau brothers, Keap helps entrepreneurs automate follow-up, manage contacts, process payments, and grow revenue through a unified platform. With over 31,500 customers, $85M+ in annual revenue, and a history of processing billions in payments, Keap is a leading SMB-focused CRM that was acquired by Thryv Holdings in October 2024 for $80M.