Hubla

Hubla is a Brazilian creator-economy platform that lets creators sell and manage digital products - online courses, memberships, mentorships, e-books and paid WhatsApp/Telegram communities - through an all-in-one checkout, payments and member-management system. Founded in 2020 as ChatPay and rebranded to Hubla in late 2021, the São Paulo company processes payments (PIX, card, boleto) and takes a fee on each sale. Backed by Kaszek and Y Combinator, it has grown into one of the country's larger 'Shopify for creators' players and is now leaning into AI sales agents.