industry-education
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Taylor Pawelka Packed a Decade of Marketing Into ProShip - Then Chose the Unmarked Box
For ten years, Taylor Pawelka made parcel software sound like a conversation worth joining. Now, after building a team, an industry voice and a fondness for putting shipping strategies on the roast, she has left ProShip with her next label deliberately unwritten.
Cassey Gibson Is Turning Sawdust Into Software
The INNERGY CMO grew up sweeping a pattern-maker's floor. Now she sells software, education and a larger idea: the trades deserve better stories about themselves.
Primerli
Primerli is an edtech company that condenses decades of industry knowledge into engaging, story-based, one-hour video 'primers' that bring any professional up to speed on an unfamiliar sector fast. Built on an 'engagement-first' content philosophy and co-created with subject-matter experts from Fortune 500 companies, its Industry Library is sold to companies, consulting and financial-services firms, and universities on a subscription basis - and reports course-completion rates of 78.6%, far above the 5-10% typical of e-learning.