inclusive-beauty
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Sallve Handed the Lab Notebook to 10,000 Strangers
The Sao Paulo brand born on the internet turned skincare shoppers into co-creators - and a beauty blogger's audience into a company that raised roughly R$170 million.
Briogeo Put Skincare Logic in the Shampoo Aisle
Nancy Twine turned family beauty recipes, a finance career and one stubborn consumer problem into a nine-figure haircare business. Briogeo's cleverest move was treating every scalp and strand like a specific case, not a generic hair type.
Markwins Beauty Brands
The name is quiet. The products are everywhere. Markwins built a global beauty portfolio by treating affordable makeup as an operating-system problem - brands up front, factories and distribution behind them.
Rare Beauty
Selena Gomez built a makeup company where a blush that sells every three seconds funds therapy for teenagers. Here is how Rare Beauty turned self-acceptance into a business worth around $2 billion.