PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

in-store-testing

(2)
AllCompaniesPeopleStoriesProducts
Legend
Morgan Davis Put the Store Floor on Trial
Founder · Executive · Operator

Morgan Davis Put the Store Floor on Trial

The former consultant and venture investor built MarketDial to give brick-and-mortar retailers a cheaper question: what if we tested the idea before betting every store on it?

morgan-davis · marketdialRead →
Company
The Retail World Runs on Guesses. MarketDial Sells Proof.
Saas · Enterprise · Ai

The Retail World Runs on Guesses. MarketDial Sells Proof.

A pair of Salt Lake City founders - one ex-VC, one ex-McKinsey - built software that lets chains like Kum & Go, Dick's, and Woolworths test a store idea in a few dozen locations before betting the whole business on it. Then they took the incumbent to court.

retail-testing · test-and-learnRead →