in-store-media
(2)
Standard AI
Standard AI is a San Francisco computer-vision company that turns ordinary store cameras into a data layer for physical retail. Founded in 2017 (as Standard Cognition) around cashierless, autonomous checkout, it pivoted to VISION - an AI and edge-computing analytics platform that measures foot traffic, shopper engagement, product interactions, and store operations for retailers and CPG brands. Backed by SoftBank Vision Fund 2, Y Combinator, CRV, and EQT Ventures, it hit a $1B valuation in 2021 and has grown largely through acquisition, most recently buying spatial-intelligence firm Pathr.ai in January 2026.
Malcolm McRoberts
Malcolm McRoberts is the Chief Executive Officer of Mood Media, the world's leading in-store media solutions company, which reaches over 150 million consumers daily across 500,000 business locations in 140+ countries. With more than 30 years of executive-level management experience spanning Fortune 500 companies like Deluxe Corporation and NCR, McRoberts joined Mood Media in January 2021 following Vector Capital's acquisition of the company. Under his leadership, Mood Media acquired Vibenomics in 2023 - the leading in-store ad network technology provider - and subsequently partnered with Stingray Advertising to create the largest U.S. in-store retail media network, reaching over 800 million monthly shoppers.