in-store-execution
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Brian Tervo
Brian Tervo is the Boston-based Chief Executive Officer of ThirdChannel, a retail execution and merchandising technology company that pairs on-the-ground field teams with real-time software so brands can see and improve how their products show up in physical stores. A longtime operator in the B2B software and retail space, he spent roughly 14 years at supply-chain integration firm TIE Kinetix in senior North American and global roles before leading ThirdChannel. He writes regularly about closing the gap between retail strategy and what actually happens on the store floor.
ThirdChannel
ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.