eyewa

eyewa is the Middle East's largest omnichannel eyewear retailer, selling prescription glasses, sunglasses, blue light glasses and contact lenses through its e-commerce platform, mobile app and a growing network of physical stores across the GCC. Founded in Dubai in 2017 by former Bain consultants Anass Boumediene and Mehdi Oudghiri, the company pairs affordable in-house brands with technology like AI-powered virtual try-on, and reached roughly 150 stores before raising a $100M Series C led by General Atlantic in late 2024 to fund a 100-store expansion.