ITG Brands was assembled from century-old labels and a modern divestiture. Now America's third-largest tobacco company is using the reach of Winston, Kool and Backwoods to chase growth in oral nicotine - while regulation keeps rewriting the map.
The smallest global tobacco major is trying to turn an apparent disadvantage into a strategy - defend five profitable cigarette markets, build three smoke-free categories, and move faster than the giants around it.