immersive-selling
(2)
Ben Powers and the room you haven’t visited
A wedding photographer became a venue owner, then built software to help people buy spaces they had never entered. Ben Powers’s next chapter at Visiting Media returns him to the question that started it all: how do you make a distant place feel close?
Visiting Media
Visiting Media is a hospitality technology and immersive-content company that helps hotels and resorts sell their physical spaces remotely. Its flagship platform, TrueTour, turns properties into interactive 360 virtual tours, 3D models, and shareable media that sales teams use to run virtual site inspections. The newer SalesHub platform layers digital asset management, distribution, and analytics on top. Used by brands including Hilton, Hyatt, and IHG, the company exists to close the gap between what a property actually looks like and what a buyer can see before they ever arrive.