Dirk Buikema

Dirk Buikema is the founder and CEO of Hyperwear, an Austin-based functional fitness company he started in 2011. A former corporate attorney and semiconductor strategist turned inventor, he holds multiple US patents for training gear including the SandBell sandbag, the Hyper Vest adjustable weighted vest, and the SteelBell. Under his lean, research-driven, direct-to-consumer approach, Hyperwear grew 85% from 2022 to 2024 and landed on the 2025 Inc. 5000 list of America's fastest-growing private companies.