Upshift is a San Francisco car subscription service for people who drive a few days a month but don't want the cost and hassle of owning a car. Members pick a flexible monthly plan, get a clean late-model hybrid (Toyota Prius or Corolla Hybrid) delivered with insurance, maintenance, and refueling included, and skip parking tickets, repairs, and long-term loans. Founded in 2012 by Ezra Goldman and Ayako Hiwasa, the company frames itself as 'the ownership alternative for low-mileage city drivers' and is positioning for an autonomous, connected, electrified future of car non-ownership.
Emisense Technologies is a Ladera Ranch, California sensor company that builds PMTrac, an electrostatic particulate matter (ePM) sensor for measuring soot and ultrafine particles directly in the exhaust stream. Founded in 2009 by serial automotive-electronics entrepreneur Patrick Thompson, the company sells a low-cost, durable, in-situ alternative to lab-grade emissions instruments - aimed at automotive on-board diagnostics, generators, and industrial combustion. In 2025 it signed a global Tier-1 automotive supplier to industrialize the sensor, with serial production targeted for 2028.