TREW Marketing built an agency around a stubborn fact: engineers do not dislike marketing nearly as much as they dislike marketing that wastes their time. The fix begins before the campaign, with better questions, sharper evidence, and a client willing to do the homework.
Thread began with technology and worked backward into the rest of the agency. Four decades later, its best work still starts where most campaigns end: with systems, evidence, and the people expected to make the message real.
The Waltham company grew up outsourcing SDR teams. Its more interesting act is turning the messy machinery behind B2B sales - routing, research, marketing, CRM data and handoffs - into one operating system.
Xgrid is a tech-first digital services and cloud innovation company founded in 2012. It helps Fortune 500 enterprises, high-growth unicorns, and B2B SaaS startups design, build, and run cloud-native infrastructure, DevOps pipelines, Temporal workflows, custom applications, and full-service digital marketing. With teams across the US, UAE, and Pakistan, Xgrid pairs engineers drawn from AWS, Google, Salesforce, Nvidia, and VMware with a delivery model built around taking co-responsibility for a client's growth.