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Li Haslett Chen and the price of a good recommendation
A childhood in Beijing, a detour through Vogue, and a broken shopping link helped shape the founder of Howl. Now, after selling its creator business, Li Haslett Chen is asking what happens when AI becomes the personal shopper.
Li Chen
Li Haslett Chen is the founder and CEO of Howl, a New York creator-commerce platform that has driven more than $1.1 billion in creator-led sales and paid over $100 million to roughly 23,000 creators since 2022. A former biochemical engineer, Vogue intern, McKinsey analyst, and Moda Operandi marketer, she previously founded the editorial-commerce company Narrativ. She has been named a World Economic Forum Technology Pioneer, a Financial Times retail disruptor, and an Ad Age 40-Under-40, and served on the board of Warner Bros. Discovery.