household-targeting
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The Agency That Learned to Stop Buying More
Most agencies ask how much attention a budget can buy. Little Rock's mhp.si asks a more awkward question: how much of that attention had any chance of becoming business?
Simpli.fi
Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.