IHG looks like a hotel company from the lobby. Behind the desk, it is a fee-driven platform connecting 21 brands, thousands of property owners and more than 160 million loyalty members - with very little real estate on its own balance sheet.
Hovr is a Philadelphia-based marketing technology company that layers interactive, vertical-video experiences on top of existing hotel and resort websites. Its patented, no-code software lets marketers drag and drop video content - pulled from YouTube, Vimeo, Matterport, TikTok, and Instagram or uploaded directly - over static web pages using tools like Highlights, Anchors, Pins, and Pathways. The goal is to turn passive browsing into 'choose-your-own-path' storytelling that lifts guest confidence, engagement, and direct bookings, with a real-time analytics dashboard that ties video interactions to revenue. Hovr grew out of Hio, founder Jason Craparo's earlier networking and events venture.