True Religion

True Religion is a Los Angeles-born premium denim and lifestyle brand founded in 2002, known for its signature Super T stitch, thick contrast stitching and the horseshoe logo that came to define 2000s denim. After two bankruptcies and a broad reset, the company has rebuilt itself as an omnichannel retailer with a fast-growing e-commerce arm, roughly 50+ branded stores and a marketing playbook that blends hip-hop culture, celebrity campaigns and Gen Z nostalgia. In January 2025 ACON Investments, with strategic partner SB360, acquired a controlling stake in the brand.