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Norse Made Cyberwar Visible. Then Its Own Warning Lights Came On
Its glowing attack map made an invisible internet legible. The harder problem was turning that spectacle into enough reliable product revenue before the cash ran out.
Tracebit
Tracebit is a London-based cybersecurity company that builds cloud-native deception technology. It automatically deploys realistic decoy resources - called canaries - across a customer's cloud accounts, CI/CD pipelines, identity providers and developer workstations. Because the decoys hold no real data, any interaction with them is a high-fidelity signal that an attacker is already inside. Founded in 2023 by ex-Tessian engineers Andy Smith and Sam Cox, Tracebit aims to cut the time it takes an organisation to detect a breach from months to minutes, and has deployed millions of canaries protecting customers such as Docker, Snyk, Riot Games and Synthesia.