honey-for-the-real-world
(2)
Pogo
Pogo is a New York-based consumer data platform that pays Americans for the data they already generate. Through its free mobile app, more than 3 million opted-in users share transactions, receipts, app usage, and location visits, then choose exactly how it gets used - anonymous market research or personalized offers from trusted brands - and collect real cash 'Data Dividends' in return. In 2026 Pogo leaned into that first-party purchase data to launch what it calls the world's first AI research platform, connecting brands with purchase-verified buyers through AI-moderated interviews and surveys.
Dom Wong
Dom Wong is the co-founder and CEO of Pogo, a New York startup rebuilding the data economy by paying people directly for their own data. What began as 'Honey for the real world' - an app that rewards users for sharing location, email, and transaction history - has grown into an AI-powered consumer research platform that lets brands interview hundreds of purchase-verified shoppers within an hour. With 3M+ opted-in users, visibility into roughly 1 in every 150 American shopping trips, and over $30M raised, Wong has turned the question 'why don't people get paid for their own data?' into a business ranked the #1 loyalty app in America by Newsweek two years running.