home-try-on
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Adore Me
Adore Me is a New York-based intimates brand that set out in 2011 to sell well-made bras and lingerie at prices a student could afford, and ended up rewriting how the category is merchandised. Founded by Harvard MBA Morgan Hermand-Waiche, the company paired a wide size range (30-46 bands, A-I cups) with a monthly membership, an at-home try-on box, and an unusually large in-house engineering group in New York and Bucharest that built roughly 15 internal tools for planning, sourcing, and personalization. It reached an estimated $250 million in sales and more than 1.2 million active customers before Victoria's Secret & Co. acquired it in a deal announced November 2022 at $400 million cash upfront plus earnouts, closing January 2023. Adore Me became the only US lingerie brand certified as a B Corporation in 2022. Under its parent it has since narrowed: the founder departed in August 2025, the VIP subscription that defined the model ended in February 2026, and Victoria's Secret recorded a $120 million impairment on the business that same quarter.
Stitch Fix
Stitch Fix is an online personal styling service that pairs data science and machine learning with human stylists to send clients hand-picked apparel, shoes and accessories. Clients complete a Style Profile, receive a curated shipment (a "Fix") to try on at home, keep what they like and return the rest, or shop directly through the on-demand Freestyle storefront. Founded in 2011 by Katrina Lake and public since 2017, the San Francisco company serves millions of clients across the US and UK and reported roughly $1.27 billion in fiscal 2025 net revenue.
Generation Tux
Generation Tux is an online suit and tuxedo rental company founded in 2014 by Men's Wearhouse founder George Zimmer. It rents and ships formalwear directly to customers by mail, using a data- and AI-driven fit model to size customers remotely, with free home try-ons, easy returns, and group-coordination tools for wedding parties. After acquiring rival Menguin in 2017, the company expanded from pure e-commerce into physical showrooms and retail partnerships with David's Bridal and Kleinfeld Bridal.