iVoice Communications began with a reporter's habit: listen until the real story appears. A decade later, that habit has become a bilingual PR business connecting New York institutions, global causes and Latino audiences.
The Los Angeles agency built a four-city operating system for the part of marketing that translation cannot solve: knowing which voice, room and ritual will make a message travel.
Ivan and Ania Herrera bought a name with no customers in the middle of a financial crisis. Their useful insight was less glamorous than disruption: speak the customer’s language, compare more carriers and turn the neighborhood agent into a repeatable franchise.