Percepta

Percepta is a New York-based AI transformation company, wholly owned and incubated by venture firm General Catalyst, that embeds teams of researchers, engineers, and product managers directly inside large enterprises to move them past AI pilots and into AI-native operations. Founded in 2025 by CEO Hirsh Jain (a former Palantir SVP) and General Catalyst's Hemant Taneja, the company pairs applied engineering with a frontier research lab to rebuild core workflows in healthcare, financial services, manufacturing, and government - working closely with founding partners Anthropic and AWS.