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REI Sold America a Lifetime Membership to the Outdoors - Now the Co-op Has to Prove It Still Fits
REI became the outdoor store for people who wanted more than a transaction: advice, a dividend and a vote. With 26 million members and $3.54 billion in annual sales, its next climb is making cooperative ideals work at chain-store scale.
Title Nine
Title Nine is a women-owned outdoor and active apparel brand founded in 1989 by Missy Park and named after the Title IX law that opened school sports to women. Headquartered in Emeryville, California, it designs and sells sports bras, activewear, swimwear, and outdoor clothing built specifically for women's bodies. What began as a Bay Area mail-order catalog has grown into an estimated $100M direct-to-consumer and retail business - the largest independently owned retailer of women's fitness clothing - staffed overwhelmingly by women athletes and led by an all-women executive team. Alongside apparel, Title Nine has invested heavily in female entrepreneurs through its annual Pitchfest competitions.