higher-logic
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Rob Wenger’s Second Turn at the Same Big Idea
He helped give professional communities a home online, handed over the CEO chair, then returned five years later. Rob Wenger’s next bet is that AI will make the people inside those communities more valuable.
Julie Kaplan Makes Marketing Legible to the Rest of the Room
Her method is deceptively plain: listen before prescribing, find the first useful win, and give every marketing dollar a story the whole company can understand.
The Quiet Land Grab Inside Membership Software
Private equity spent a decade buying up the software that runs your professional association. Personify, Higher Logic, Glue Up and a bootstrapped upstart called GroupApp show what is left of the market - and who owns it now.
The Land Grab for Communities Social Media Left Behind
Almabase, Hivebrite, Gravyty, Zapnito, Threado, Khoros and a pack of forum-software veterans are all selling one promise - a place your people gather that you actually own. The market got crowded, then it started eating itself.