Alex Mashrabov

Alex Mashrabov is the CEO and co-founder of Higgsfield AI, a $1.3B AI video generation unicorn that went from $0 to $50M ARR in five months. A 2x ACM ICPC World Finals competitive programmer who began coding at 10, he previously co-founded AI Factory — acquired by Snap for $166M in 2020 — and later served as Snap's Head of Generative AI. Born in Andijan, Uzbekistan, and trained at Moscow's elite MIPT, he is now building Higgsfield into the infrastructure layer for AI video creation, targeting the moment when most social media video is AI-generated.