hex
(2)
Jesus Requena’s Anti-Marketing Bet: Make Content Machines Can Trust
After turning product signals into revenue at Unity, Algolia, Figma, and Hex, the former touring musician is testing a sharper idea at Sanity: in an AI-mediated web, clarity is distribution.
Ben Ho
Ben Ho is the Singapore-based founder of Hex (hex.sg), a web design and development studio, and the creator of Sendy - a widely-used self-hosted email newsletter application powered by Amazon SES. A self-taught designer and programmer, Ben co-founded Hex with Melly Fong in 2007, building websites and web applications for major brands like Sony, Nokia, Levi's, Changi Airport, and Tiger Beer. His best-known product, Sendy, launched in August 2012 and transformed the email marketing economics for thousands of businesses by offering a one-time $69 fee to send newsletters at a fraction of the cost of platforms like Campaign Monitor - roughly $1 versus $150 per 10,000 emails via Amazon SES.