Matthew Elsley

Matthew Elsley is co-founder and CEO of QSIC, an AI-driven in-store audio and retail media platform used by 7-Eleven, McDonald's, Coles Express and other chains across three continents. Founded in Melbourne in 2012 with schoolfriend Nick Larkins, QSIC bootstrapped for years before raising a $4M Series A from Carthona Capital and a $25M Series B led by Hedosophia in January 2025. Elsley relocated to Dallas to run North American growth as QSIC rolled out Gulp Radio to 12,000 7-Eleven, Speedway and Stripes stores.