Unlimited is a New York fintech that uses proprietary machine-learning technology to replicate the returns of hedge fund strategies inside low-cost, liquid ETFs. Founded in 2022 by former Bridgewater executive Bob Elliott, it aims to give everyday investors access to 2-and-20 style alternative strategies without the 2-and-20 fees, lockups, or opacity.
Bob Elliott is the co-founder, CEO and CIO of Unlimited Funds, a New York firm that uses Bayesian machine learning to replicate the returns of hedge funds, venture capital and private equity inside low-cost ETFs. A Harvard-trained botanist turned macro investor, he spent roughly 15 years at Bridgewater Associates, where he sat on the Investment Committee, helped run the flagship Pure Alpha fund, and built and led Ray Dalio's personal research team for nearly a decade. Today he is one of the most-followed independent macro voices on financial Twitter and the manager behind the HFND and HFGM ETFs.