A boutique agency found a durable niche in the least glamorous part of healthcare marketing: translating complexity. The result is a business built on research, specialist fluency and the belief that even a Medicare plan can be explained like a human story.

From a medication device and cancer-data research to interoperability, children's books and AI economics, Zaman's career follows one stubborn idea: complicated systems still need a clear human story.

The Hello Heart CMO has spent two decades learning what makes people act. Now she applies the same discipline to companies, civic campaigns and a long game for Asian American political power.