The company behind Tide, Pampers and Gillette has spent nearly 190 years turning tiny household frustrations into repeat purchases. Its real product is a system for making ordinary things feel worth choosing again.
John W. Hanna is President and CEO of CareDx, Inc., the leading transplant patient diagnostics company based in Brisbane, California. Appointed in April 2024, he brings over two decades of executive leadership in molecular diagnostics and life sciences, including a decade at Veracyte and a stint as CEO of Apton Biosystems. At CareDx, he is executing a bold three-year plan targeting $500 million in revenue and 20% adjusted EBITDA by 2027, transforming the company from a single-test diagnostics business into a full clinical ecosystem for transplant centers worldwide.