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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Healthcare Agency That Put Fear in a Fuzzy Pink Suit
Health · Media · Enterprise

The Healthcare Agency That Put Fear in a Fuzzy Pink Suit

SFC Group built a virtual healthcare agency around a small bet: regulated work does not have to sound institutional. A one-eyed mammogram mascot shows what happens when strategy, wit, and medical guardrails share the same room.

healthcare-marketing · pharmaceutical-advertisingRead →
Company
The Drug Launch That Took 45 Percent of an Agency With It
Health · Media · Enterprise

The Drug Launch That Took 45 Percent of an Agency With It

When Biogen's Aduhelm launch faltered, JUICE Pharma Worldwide lost $15 million in annual revenue and nearly halved its staff. Its response offers a bracing lesson in client concentration, specialist agencies and the art of choosing the next bet.

pharma-marketing · healthcare-advertisingRead →