Zola turned the wedding registry into a store with a planning business attached. Its bet: help couples handle the logistics, and earn a place in the spending that follows.
Paperless Post is a New York-based digital stationery company that lets people design, send, and manage invitations, cards, and event pages online. Founded by siblings James and Alexa Hirschfeld, it pairs free customizable templates with premium, designer-collaboration cards and built-in RSVP and guest-management tools, and has been used to send invitations to hundreds of millions of recipients.