Matt Lerner is the founder and CEO of SYSTM, a growth coaching and accelerator program for seed-stage startups. A former PayPal GM who helped grow the SMB business from $800M to $10B+, and ex-500 Startups partner who ran the Distro Dojo growth program in London, he now works personally with up to 80 founders per year helping them find their growth levers. He is the author of 'Growth Levers and How to Find Them,' an international bestseller advocating that 10% of what startups try drives 90% of their growth.
Brendan Hufford is a content marketing and SEO strategist who spent a decade as a high school teacher and assistant principal before pivoting to digital marketing. He founded Growth Sprints, an agency helping SaaS companies scale from $10M to $100M ARR, and created 'SEO for the Rest of Us,' a free newsletter with 6,000+ subscribers. Known for practical, no-BS approaches to content strategy and SEO, Brendan has worked with companies like ActiveCampaign and Allstate, built and sold multiple online businesses, and is a sought-after speaker and educator in the B2B marketing space.