
He learned payments at Uber and Instacart, then chose the corner of fintech buried under federal rules and grocery receipts. Forage is his wager that dignity can be infrastructure.

She trained for the stage, learned persuasion at the beauty counter, absorbed radical candor at Bridgewater, and then built a startup willing to rewrite its own menu. Samantha Alexander's useful obsession is making complicated food data legible at the exact moment people choose.

A clipboard problem became a trillion-point data business. Ben Reich spent a decade making the grocery shelf legible - then took Datasembly into SPINS.