
A joke at the founding table became a company creed. For Greenlight Guru co-founder David DeRam, building software, racing 2,000 meters and backing young basketball players keep returning to the same question: what makes a team keep going?

From Washington Post Digital to Cision, SparkPost, MessageGears and Greenlight Guru, Natalia Dykyj built a career around one durable idea: understand the customer before asking for the sale.