
From a forum engine older than the iPhone to a fresh crop of venture-backed startups, a whole industry now sells institutions the same promise - a home for their people that no algorithm can take away overnight.

Gravyty, Podia, Khoros, Bevy, Personify and a crowd of rivals all sell the same promise - that your audience is an asset you control. The platforms making that promise keep getting bought, merged and switched off.

Skool, Circle, Discourse, Gainsight, Salesforce and Gravyty are all selling the same thing - a place for your people to gather. The difference is who keeps the keys.

Almabase, Hivebrite, Gravyty, Zapnito, Threado, Khoros and a pack of forum-software veterans are all selling one promise - a place your people gather that you actually own. The market got crowded, then it started eating itself.