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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

grand-rapids

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Legend
Tobi Tungl Makes Marketing Earn Its Place in the Room
Executive · Operator · Creator

Tobi Tungl Makes Marketing Earn Its Place in the Room

The CTI chief marketing officer began by pulling cable and commissioning systems. Two decades later, he is still testing every message the same way: does it work in the real world?

tobi-tungl · ctiRead →
Legend
Cara Cross Took the Long Route to Ownership - Through the Sales Floor
Executive · Operator

Cara Cross Took the Long Route to Ownership - Through the Sales Floor

She joined Gazelle Sports to help customers find shoes. Fourteen years later, she became one of its two owners - proof that durable brand strategy may begin by listening on the shop floor.

cara-cross · gazelle-sportsRead →
Legend
Gary Burns Built a Business Around the Tiny Things Nobody Notices
Founder · Engineer · Executive

Gary Burns Built a Business Around the Tiny Things Nobody Notices

For two decades, the Grand Rapids engineer kept asking one stubborn question: can a label carry enough intelligence to make the physical world more accountable? The answer became two companies, a portfolio of patents and a $54 million acquisition.

gary-burns · ccl-eagileRead →