He learned digital attention in e-learning and gaming, then found a stubbornly physical problem in Dallas: serious golfers had nowhere nearby to practise before dawn or after dark. Scratch Golf Club became his answer.

The Arccos co-founder turned his own stubborn 7-iron, a Yale golf obsession and 1.5 billion tracked shots into a quieter kind of golf intelligence - one designed to make better decisions without interrupting the game.