Jaqui Rice Gold

Jaqui Rice Gold is the co-founder and CEO of G.O.A.T. Fuel, a health-forward sports energy drink she launched in January 2020 with her father, NFL Hall of Famer Jerry Rice, and her husband Trevion Gold. Built as the first Black-owned energy drink to lean on cordyceps mushrooms instead of sugar and synthetic stimulants, the brand grew from a pandemic-era direct-to-consumer scramble into a nationally distributed product in tens of thousands of retail doors, with sponsorship deals spanning the Los Angeles Lakers and the WNBA's Chicago Sky.