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Executive · Operator
Lauren Mannetti Built GNC's Marketing From the Inside Out
After learning the media business in Pittsburgh agencies, Lauren Mannetti moved inside an established retailer and rebuilt the marketing engine around customers, creative ownership and measurable growth.
lauren-mannetti · lauren-smart-mannettiRead →
Health · Ecommerce · Consumer
The 90-Year-Old Vitamin Shop That Refuses to Sit on the Shelf
From a Depression-era yogurt counter in Pittsburgh to a global supplement empire of roughly 14,000 people, GNC keeps rewriting the same question: what does a vitamin store look like when the customer shops on their phone?
gnc · general-nutrition-centersRead →