george-zimmer
(2)Legend
Company
Founder · Executive · Operator
George Zimmer Put the Tuxedo Store in a Box - Then Opened the Door Again
After four decades making men visit a store, George Zimmer built his second act around keeping them home. A decade later, Generation Tux is mixing algorithms, doorsteps and showrooms - proof that conviction sometimes wears a reversible jacket.
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Ecommerce · Consumer · Marketplace
Generation Tux
Generation Tux is an online suit and tuxedo rental company founded in 2014 by Men's Wearhouse founder George Zimmer. It rents and ships formalwear directly to customers by mail, using a data- and AI-driven fit model to size customers remotely, with free home try-ons, easy returns, and group-coordination tools for wedding parties. After acquiring rival Menguin in 2017, the company expanded from pure e-commerce into physical showrooms and retail partnerships with David's Bridal and Kleinfeld Bridal.
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