generative-ai-marketing
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Shimona Chadha
She has spent two decades turning marketing from a service desk into a revenue engine. Now she is doing it for a 22,000-person technology company from a house in New Jersey.
Jeffrey Matisoff
Jeffrey Matisoff is North America CEO and Managing Partner of The Brandtech Group, the self-described world's number one generative AI marketing company. Named to the regional CEO role in early 2026, he runs Brandtech's largest market and leads its pitch to help brands turn AI into a competitive advantage through tools like the Pencil Gen AI platform and its 'Share of Model' work on how large language models describe brands. Matisoff joined Brandtech in 2021 from WPP, where he was global president of EightBar, IBM's dedicated agency, and he helped lead the acquisition and integration of digital marketing company Jellyfish. His career spans two decades in media and creative, with earlier stops at Accuen, PHD, and Universal McCann.