general-mills
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Amanda Hsueh Is Turning a Marketer's Quiet Discipline Into Casa's Biggest Launch
Before Casa asked Canadians to see rent as a rewards opportunity, Amanda Hsueh spent two decades learning how familiar habits change - through patient listening, practical leadership and work that earns attention.
General Mills
It began as one flour mill on the Mississippi in 1866. A century and a half later, General Mills fills roughly nine in ten American pantries - and is betting its next chapter on cereal, snacks and, increasingly, the dog bowl.
Michelle Peterson
Michelle Peterson is the Chief Marketing Officer of Kendra Scott, the Austin-based fashion and fine jewelry brand. A chemical engineer turned marketer, she spent 18 years at General Mills before leading marketing at Life Time, Holiday Inn Express, and the juice brand Pressed. At Kendra Scott she unified the brand and performance teams into a single 'brand builder' organization, driving record direct-to-consumer traffic, customer growth and loyalty around a 'connection before transaction' philosophy. She was named a 2023 Adweek Marketing Vanguard.