gen-z-travel
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Rove
Rove is a New York-based travel rewards startup building what it calls the first universal, transferable airline mile - a single points currency you can earn without a credit card. Users earn Rove Miles by booking hotels and flights through Rove's portal and by shopping online through a browser extension tied to thousands of partner merchants, then redeem those miles across a network of global airline and hotel loyalty programs. Founded by Wharton graduate Max Morganroth and Harvard dropout Arhan Chhabra out of Y Combinator's Winter 2024 batch, Rove targets Gen Z and anyone locked out of traditional credit-card rewards.
Max Morganroth
Max Morganroth is the co-founder and CEO of Rove, a New York fintech building the first universal airline mile - a single reward currency that users earn through travel bookings and everyday online shopping, then transfer to more than a dozen airline and hotel loyalty programs across all three major alliances. A 2025 Wharton graduate who flew to 50+ countries in business and first class on points before he could legally rent a car, Morganroth co-founded Rove with Harvard's Arhan Chhabra, went through Y Combinator's Winter 2024 batch, and landed on the Forbes 30 Under 30 list for making premium travel rewards reachable for the 70+ million Americans locked out of premium credit cards.